M.O.W. 2023: Europe’s largest furniture fair in the fall
From 17 to 21 September 2023, an outstanding industry event for the furniture industry will take place in the heart of Europe: the M.O.W. As a pure B2B trade fair, it offers over 85,000 square meters of space for innovation, trends and growth. More than 500 international exhibitors from over 40 countries come together here. They offer attractive and innovative products for the middle of the market, attracting a broad audience from almost 70 nations. In the modern setting of the Bad Salzuflen exhibition center, the M.O.W. not only serves as a showcase for new products, but also as a critical success indicator and networking platform for the entire furniture industry.
The M.O.W through the ages
Almost 40 years ago, the “Möbel Ordermesse Westfalica” opened its doors to the expert public for the first time. Since 1984, the event has developed into Europe’s largest furniture fair in the fall.
Furniture manufacturers, importers, developers and wholesalers are eagerly awaiting the September date. Visitors are no different. They are eagerly awaiting the wide range of top-selling, consumer-oriented goods for all areas of the home.
A decisive criterion of the B2B trade fair is products for the middle of the market that are ready for series production and delivery. In addition to conventional goods, furnishings for young living are also on offer. The decisive factor is that, as expected, there is a large group of customers for the products. As a result, the M.O.W. appeals to stationary retailers and discounters as well as e-commerce representatives.
M.O.W. 2023:
- When: September 17 – 21, 2023
- Where: at the Bad Salzuflen exhibition center
- Opening hours: Sun – Wed: 9 a.m. to 6 p.m., Thurs: 9 a.m. to 4 p.m.
Admission, catering and parking are free for visitors.
Why is it worth taking part in the M.O.W. 2023?
Participation in M.O.W. 2023 offers much more than just the presentation of products. It is a multifaceted platform for networking. This benefits industry insiders as well as potential suppliers and strategic partners. The trade fair provides a deep insight into current trends and customer needs. It also serves as a valuable tool for competitive analysis. Existing customers can become more loyal to the brand through personal interaction, while new business relationships can be initiated at the same time.
The M.O.W. is also a stage for brand building and allows special sales promotions such as discount campaigns. The international orientation of the M.O.W. also creates opportunities for tapping into new markets. And last but not least, direct customer interaction offers the chance to gather valuable feedback for product improvements. All in all, the M.O.W. is a multifunctional event that provides a wide range of options for growth and innovation.
Who is represented at the M.O.W: typical exhibitors and visitors
The M.O.W is characterized by a diverse exhibitor structure. In the past, around 60% of the more than 500 companies have come from the international arena. 90% of the companies present themselves and their products in Germany only at the M.O.W. The diversity of the industry is remarkable, because in addition to furniture manufacturers, importers, developers and wholesalers are also part of the trade fair. From big names such as Fackelmann and Bönninghoff to niche suppliers such as Sakwa, the spectrum is broad. Surprisingly, even eBay and kleinanzeigen.de will be taking part in 2023. All price categories and product ranges are covered.
This is what sets M.O.W. visitors apart:
- Exclusivity: Only trade visitors have access, for whom admission is free.
- Diversity of visitors: purchasing associations, stationary furniture retailers, e-commerce platforms, store operators, furniture studios, DIY stores, furniture mail order companies, department stores, specialist furniture retailers, food retailers and discount store buyers are just some of the visitor groups.
M.O.W. 2023 offers a balanced mix of diverse suppliers and a targeted trade visitor audience.
Furniture fair canceled? Don’t worry!
Although the M.O.W. never had to be canceled during the coronavirus pandemic, numerous other events in the furniture industry were canceled. Those who rely primarily on large-scale events to acquire and retain customers may be left behind. Especially in these uncertain times, when climate lockdowns and new virus variants are already being discussed, a certain flexibility in product marketing is essential.
This also means that different sales channels must be used. The following options have proven themselves as an alternative to trade fairs:
- Showroom concept
- Digital events
- Online marketplaces such as Amazon, eBay or specialized furniture portals
- Social media marketing
- Organization of your own mini trade fairs or product demonstrations in department stores or pop-up stores
- Press releases and articles in trade magazines or blogs
- Cooperation with bloggers and social media influencers in the furniture and furnishing segment
- E-mail marketing
- B2B networking platforms such as Xing or LinkedIn for business contacts and product presentations
- Participation as an expert interviewee in industry podcasts
- SEO optimization to improve the visibility of your own website in search engines
Showme Stores: Long-term product presentation beyond trade fairs
Showrooms are emerging as an excellent alternative to participating in trade fairs. While trade fairs often only last a few days and incur enormous costs, showrooms offer a permanent platform for product presentation and customer acquisition. The concept of showme stores is particularly interesting for B2B customers, among others.
Showrooms are offered in strategically advantageous locations that attract both local and national customers. Showme Stores relies on staggered exhibition spaces from 20 square meters, flexibility in the design of the rooms and comprehensive services to meet the needs of different companies.
Dedicated advisors on site, a coffee lounge with a homely design and customer support for online purchases round off the offer. QR codes and tablets are integrated components of the concept, seamlessly transferring the customer from the offline to the online world and thus increasing the conversion rate. Overall, Showme Stores offers a future-proof solution for all those who want a long-term and cost-efficient presentation space for their products.
Are you interested in a showroom and would like to find out more about what the Showme store has to offer? Then let’s get talking! Simply get in touch with us without any obligation.
