Showme Stores
Friedhofstraße 171
33659 Bielefeld
When customers are looking for new furniture or other products for a cozy home, they often browse the internet to find the best deals. However, the items often do not end up in the shopping cart. This is because many customers prefer personal advice on site and want to experience and try out the products up close. However, it is often difficult for online retailers to implement this option as they do not have a store.
The showroom concept offers an innovative solution. At Showme Stores, online retailers have the option of renting exhibition space - in our showroom near Kassel, in Bielefeld to be precise. Online retailers can exhibit their products here so that customers can examine and test them on site.
The showroom concept opens up new opportunities for online retailers as part of Retail as a Service. This revolutionizes retail and enables online retailers to establish an offline presence and offer customers an unforgettable shopping experience. With this innovative strategy, online retailers can showcase their products in physical retail spaces such as a showroom or pop-up store in Dortmund and give customers a personalized experience without having to invest in expensive retail space and sign long-term leases. By renting a showroom, the online store can be supplemented and a local presence created where customers can be advised on site. In this way, online retailers can take advantage of the ROPO effect (Research Online, Purchase Offline), where customers try out products offline and then buy them online. This approach offers a sensible extension of online retail and leads to the:
The showroom concept focuses on the customer experience. Instead of just shopping online, customers have the opportunity to physically experience the products. Retailers can present their products in a specially rented showroom. This offers customers a special experience that is missing from pure online shopping. Customers can touch the products, try them out and experience them live. This helps customers to build a deeper connection with the brand and create emotional bonds. Although direct on-site sales are not the main objective, customers can easily order from the retailer's online store after the experience.
With the showroom concept, online retailers can create a live experience for customers and present their products
The showroom near Kassel offers more than just touching products. Customers are welcomed in a homely atmosphere, which is complemented by a cozy coffee lounge. In addition to the live experience, customers also appreciate expert advice. Experienced specialists are available in our Showme stores to help customers with any questions they may have about the products. If customers decide to make a purchase on site, they can do so in the retailer's online store. With the help of tablets and QR codes, customers can easily find the products they want in the online store.
With a good 200,000 inhabitants, Kassel is the third largest city in the federal state of Hesse. The documenta, an important exhibition of contemporary art, takes place in the city every five years. As the old town was largely destroyed during the Second World War, there is no longer a cohesive historical cityscape. Nevertheless, some historic buildings such as the Orangery, a stables and the Ständehaus have been preserved. Bergpark Wilhelmshöhe has been a UNESCO World Heritage Site since 2013 and is one of the top 100 sights in Germany, which is also popular with residents of the surrounding communities of Vellmar, Lohfelden, Fuldabrück, Niestetal and Baunatal. The 2.4 square kilometer park is home to Wilhelmshöhe Castle and the town's landmark: Löwenburg Castle with a statue of Hercules.
Take advantage of the ROPO effect and offer your customers unique advice and exclusive experiences in our showroom in Bielefeld.