Showme Stores
Friedhofstraße 171
33659 Bielefeld
When looking for new furniture or other products for a cozy home, customers often browse the internet to find the best deals. However, it is not uncommon for the selected items not to end up in the virtual shopping cart. In contrast, many customers still prefer to shop locally. Around 62% of customers value the opportunity to receive personal advice in store so that they can experience and try out the products up close. However, it is often difficult for online retailers to implement this option as they do not have a physical store.
The showroom concept offers an innovative solution. Online retailers can rent exhibition space from Showme Stores in our showroom near Dortmund, more precisely just outside the Ruhr area in Bielefeld, and have the opportunity to display their products so that customers can inspect and test them on site.
The showroom concept opens up exciting prospects for online retailers as part of Retail as a Service. This revolutionizes retail and enables online retailers to expand their presence and offer customers an unforgettable shopping experience. With this innovative strategy, online retailers can showcase their products in physical retail spaces such as a showroom or a pop-up store in Bielefeld to provide customers with personalized experiences without having to invest in expensive retail space. Retail as a service can complement the online store by creating a local presence, advising customers on site and using the phenomenon of reverse ROPO, where customers research, inform and try out products offline and then buy them online. This approach offers a sensible extension of online retail and leads to the
The showroom concept focuses on the customer experience. Instead of simply shopping online, customers have the opportunity to physically experience the products. Retailers can present their products in a specially rented showroom. This offers customers a special experience that is missing from pure online shopping. Customers can touch the products, try them out and experience them live. This helps customers to build a deeper connection with the brand and create emotional bonds. Although direct on-site sales are not the main goal, customers can easily order from the retailer's online store after the experience.
With the showroom concept, online retailers can create a live experience for customers and present their products
The showroom near Dortmund offers more than just touching products. Customers are welcomed in a homely atmosphere, which is complemented by a cozy coffee lounge. In addition to the live experience, customers also appreciate expert advice. Experienced specialists are available in our Showme stores to help customers with any questions they may have about the products. If customers decide to make a purchase on site, they can do so in the retailer's online store. With the help of tablets and QR codes, customers can easily find the products they want in your online store.
Dortmund is located in the Ruhr area and is part of the Rhine-Ruhr metropolitan region, which has ten million inhabitants. With just under 600,000 inhabitants, Dortmund is
In the past, Dortmund, like the Ruhr region, was primarily known for coal and steel. However, thanks to the structural change following the closure of the mining industry, Dortmund has developed into an important service and technology location. Although our showroom near Dortmund is not located directly in the Ruhr region, renting a showroom in Bielefeld allows online retailers to reach customers from the Ruhr region and Sauerland and thus from cities and municipalities such as Recklinghausen, Herne, Bochum, Witten, Hagen, Wickede, Iserlohn, Castrop-Rauxel and Lünen, as customers are happy to travel 100 kilometers or more to experience products live. This is the perfect opportunity for you to bring your products to life and take advantage of the ROPO effect to set yourself apart from the competition.