Showme Stores
Robert-Bosch-Straße 28
63303 Dreieich
As an online retailer, you can respond flexibly to your customers' changing shopping habits with a pop-up store near Koblenz, in Dreieich near Frankfurt. More and more customers are making their purchases online, but when it comes to products for their own home and everyday life, they do research online but prefer to buy locally. To take advantage of this so-called "Research Online, Purchase Offline behavior", or ROPO for short, many retailers are opting for a temporary store. They rent a temporary store to present their products.
The concept of showrooming brings a new service called Retail as a Service into play. Instead of renting an entire store, online retailers can rent exhibition space in showrooms. Instead of a pop-up store near Marburg or Koblenz, for example, they can rent exhibition space in Dreieich near Frankfurt and use it to present their furniture to customers directly on site without having to rent a store themselves.
With the showroom concept, the stores function not only as sales outlets, but also as service providers, both for customers and for retailers, brands and entrepreneurs. With this concept, the store owner makes his expertise and part of the store space available for a certain period of time. This allows the products of an online store to be presented to customers on site. The focus is not only on sales, but also on
Showrooming allows customers to touch the products, try them out and experience them live. This creates emotions that cannot be experienced online, and the positive experience motivates customers to buy. Qualified staff are available to answer customers' questions and provide expert advice. During their visit to Showme stores, customers are redirected to the online store using QR codes and tablets, where they can order their products.
The showroom concept offers the following advantages for online retailers:
Koblenz is the third largest city in Rhineland-Palatinate after Mainz and Ludwigshafen am Rhein and one of the five regional centers in the state with a gross domestic product above the regional and national average. The city is one of the oldest cities in Germany and attracts many visitors every year due to its sights. This means that by renting exhibition space in the showroom near Koblenz, you can reach customers from the municipalities of Montabaur, Limburg an der Lahn and Neuwied as well as tourists and people looking for a pop-up store near Marburg. Customers from more distant cities also visit the showroom, as many customers travel 100 kilometers or more to enjoy the shopping experience on site and receive advice - 62% buy on the basis of the on-site advice.
Renting a showroom from Showme Stores offers many advantages for both retailers and customers:
Renting exhibition space as a pop-up store near Koblenz offers a great opportunity to present and experience products in times of online retail without having to go to great expense.